Our Founder and CEO, Steven Zhang, has been at the forefront of rapid tooling and prototyping for over 18 years. Steven is a qualified project engineer with a vast and varied knowledge of injection moulding, primarily for the export market. He has worked for both Chinese and western companies as a process engineer, where he also learned the important nuances of undertaking business with ‘western’ companies and what is important to them when manufacturing in China.
Steven is a hands-on engineer, with extensive knowledge of quick turn tooling and sheet metal and die-cast techniques and likes to personally review every order which is placed with his firm. This ensures strict quality control and also an important second set of eyes over each project, to ensure nothing is missed and projects are managed and allocated correctly.
Many companies in China are exceptional at engineering, but do not understand the importance of reliability and customer service when dealing with the western client. NICE Rapid comes into its own in this respect, with English speaking staff always on hand to deal with any queries, either by email or over the phone. Emails are always promptly replied to and the telephone is always answered in a friendly manner, which allows us to stand out from our competitors as a business that you can trust.